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Snoopy Joe Cool Hallmark Plaquette

Peanuts Gang Snoopy pink sweater GAY MAD CAREFREE vintage plaquette Hallmark – $150. Find it on eBay (affiliate link).

Hallmark’s series of plaques and plaquettes from the 1970’s into the early 1980’s has always been a favorite Peanuts collectible of mine. Snoopy, Charlie Brown and the gang philosophize on life. Each plaque is a reminder of one’s personal outlook on life or someone special in one’s life. In this plaquette, Joe Cool reminds everyone “Some day I must give up this gay, mad, carefree existence”, though we all know he still hasn’t! Plaquettes are generally a laminate sheet over a piece of paper on a cardboard backer. Plaques are usually a wooden plaque with a paper design attached to the front. Plaquettes tend to be from the 1970’s, as the wood plaques became more popular into the 1980’s.

How much is a Snoopy Joe Cool Hallmark Plaquette worth?

As much as I love Peanuts plaquettes, I’m not about to break the bank for them! They are usually sold for around $5-$20 in very good to mint condition. Price depends on condition, rarity and design.

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If you enjoy our Snoopy Sanity Checks, you’ll love our Peanuts Find of the Week! It’s a fantastic Peanuts treasure at a reasonable asking price. You’ll learn why I’m so enthusiastic about my find. Plus, you might want to buy it for your collection. Sample our finds on CollectPeanuts.com…

A note on prices

When reviewing these articles, be sure to note the date. Market prices fluctuate with availability and interest in a subject. Putting a value on items can be nuanced and comes from the perspective of buying to enjoy in a collection. I also tend to be conservative with valuations to account for the ups and downs in market values. 

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