Deep Dive into Snoopy for President Stickers
I recently shared a look at some vintage Snoopy for President stickers from 1980. These stickers were released around the time of the 1980 presidential election and are a fun example of how Peanuts characters appeared in promotional giveaways. The back of each sticker includes a Snoopy for President Sweepstakes entry form, with details about the prizes that were available, including a vacation aboard the president’s yacht, Snoopy for President pennants, thermal mugs, and Snoopy yachting pins.
These stickers came from Interstate Brands, the company behind brands like Butternut Bread and Dolly Madison, which produced many Peanuts promotional items and giveaways. The sweepstakes entries had to be submitted by December 31, 1980, making these stickers a small piece of election-era Peanuts history. While the stickers themselves are not extremely rare, finding them in nice condition can be a little challenging since paper collectibles tend to show their age over time.
Vintage Peanuts promotional items like these Snoopy for President stickers are always interesting because they combine character collectibles with a specific moment in history. They are affordable pieces that can add something different to a Peanuts collection, especially when they still include the original sweepstakes information on the back. It is fun to think about the collectors who entered the contest and whether anyone actually won one of those Snoopy prizes.