Deep Dive into Snoopy Cheerios Cereal Stickers & More
I found a fun Peanuts collectible surprise at a flea market when I came across a pile of stickers I did not recognize. After asking the seller how much he wanted for the group, I ended up bringing the entire pack of stickers home for $10. The find included Mello Smello scratch-and-sniff stickers, Interstate Brands gift tags, and a two-sticker sheet that I knew was familiar to collectors but wanted to learn more about. Sometimes the most interesting collectibles are the ones that send you searching for answers.
The biggest discoveries from this sticker find were the connections to 1980s Cheerios promotions. The Mello Smello stickers turned out to be premiums from Cheerios cereal boxes and were designed as body stickers, similar to temporary tattoos. The unused sheets were a great find, and they also helped uncover another Cheerios premium featuring Peanuts designs. I also discovered that a pair of Snoopy sunglasses I had found previously were part of the same type of promotion. Unlike the cereal box stickers, these sunglasses required sending a coupon to a Hallmark store to receive them. These items show how Peanuts collectibles can appear in unexpected places and how promotional items can have an interesting history.
Peanuts and Cheerios had a partnership in the 1980s that created several collectible premiums, including stickers, sunglasses, and other promotional items. Finding these pieces can be challenging because they were originally included as giveaways rather than sold as standalone collectibles. For collectors, these types of discoveries are a reminder that there are always new pieces of Peanuts history to uncover. A simple flea market find can lead to learning about vintage promotions, tracking down matching cereal boxes, and adding another piece to a Peanuts collection.
