Peanuts Treasury – Cowboy Snoopy Necklace

Jack asks, “I have one of these that was given to my daughter by Andrea Podley the co-author of the “Official Guide to Peanuts Collectibles”. She had mentioned years ago that this would be worth quite a bit. Do you know the value?”

Thanks for sharing your daughter’s necklace with us, Jack! Aviva produced many varieties of products from the late 1960’s to the mid 1980’s, including this necklace. Their jewelry lines included pins, necklaces, earrings, keychains, rings, belt buckles, charm bracelets, money clips, bobby pins, barrettes, tie tacks, cuff links and more. These products were also advertised in the backs of Fawcett Crest Peanuts paperbacks.

Your necklace is a cloisonne piece. The thin strips of metal are laid down and then colored enamel paste is put into the spaces. The piece is then fired to melt the enamel. I have a variety of similar necklaces (see below). Based on the subject matter of the Snoopy hobo pack version, I would guess this line of necklaces was produced around 1972 when the movie “Snoopy Come Home” was released. A few other cowboy jewelry pieces also came out around that time.

None of my collector guides mentions this particular piece or pieces just like it. Due to the overwhelming variety of Peanuts jewelry, I’m not surprised. It’s hard to cover every piece of Peanuts memorabilia. From my experience, I don’t see them too often, but when I do I typically pay around $10-$20 for a piece in Very Good to Mint condition and including an original chain.

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